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566% Increase In Sales

Drift, the category leader in conversational marketing, published my work on how to leverage conversational marketing to increase sales by 566%...even in a boring industry. You can read it here.

This CRO pitched a conversational sales engine to sell his exec team on a new cloud-based CRM. Learn more about how they built that engine using Drift...

In the Drift article, I mention 3 sales playbooks: The DeJoria, The Bezos and The Rowling.