- NetFX
- Posts
- 🦞 Catfishing Lobsters on LinkedIn
“Catfishing” is...
The phenomenon of internet predators that fabricate online identities and entire social circles to trick people into emotional/romantic relationships (over a long period of time).
Possible motivations: revenge, loneliness, curiosity, boredom
Hold onto that thought for a second.
Have you ever caught a lobster with your bare hands?
Here’s how I catch a lobster (or crawfish) in 3 easy steps...
Step 1: Locate the lobster.
Step 2: Get the attention of the lobster without touching its antennae.
Step 3: Grab the lobster from behind.
Now that you know what catfishing is and how to grab a lobster...
You should know that this method is exactly what the majority of decision-makers are using LinkedIn for.
If you’re a founder trying to engage with decision-makers then they likely have a LinkedIn profile simply to divert attention from their phone and email.
3 quick anecdotes from my clients:
He has a name that could be used for a man or woman, but he has a female headshot to see who notices.😳
She has not logged into LinkedIn since she got her current leadership role. That was nearly 12 years ago. 🤑
He has 3 LinkedIn accounts because he keeps forgetting that he has one. 😂
This doesn’t mean that you shouldn’t use LinkedIn.
You need to be fishing in multiple places at once.
How do you do that?
Organize, prioritize, and automate reminders to outreach to your network.