🥲 Good Advice I Got Fired For

Here it is...

TL;DR

Content is king but without context, your king is castrated.

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Consulting offers me the opportunity to offer bold opinions without real concern for getting fired in the traditional sense.

This investor, who was way past his prime, would never shut up about, "Content being king."

After 10+ quarters of being in the red, he swore that they just never had the proper content.

Then, I came along and told him that they were not putting their content in the proper channels.

For example, they were putting YouTube videos into MailChimp newsletters to over 200,000 people with an open rate well below 1%. He swore that the videos just sucked.

"Nope, you're putting videos into the wrong channels for the wrong audience," I consulted.

He didn't really like that.

He fell into the trap that so many marketers fall into, which is he couldn't see outside of his bubble.

Was my style of expression harsh?

Yes.

Is it the reason I got fired?

Maybe but probably not.

The reason I got fired from the consulting engagement was that I told him the dead honest truth.

He didn't want to hear the truth.

You probably don't care about this story.

Point is...

Don't argue with the channel.

The channel dictates the content.

Create contextually relevant content for the channel.