Scale Your 1st Connections + $60m sitting on the table

5 founder-led companies grew in value this week

59: The age of Tom Cruise in the new Top Gun movie. He was 29 in the first one.

20% Increase: projected increase in new VBC (value-based care) patients

$7.3"B"illion: amount raised by TPG for its Rise Climate Fund

Category: Healthcare SaaS

Situation
- The company has proven a repeated revenue model and now wants to raise Series A investment from current and new investors.
Complication
- They need a scalable way to reach the mutual connections of their current investors.
Question
- How can they automate an outreach motion to let their current investors and the connections of those investors know they are raising a Series A fund?
Answer
- Use LinkedIn Sales Navigator to see the relevant mutual connections of each investor.
  - Scrape the results of those connections.
  - Create an outreach motion that gets introductions to those investors.

Category: VC Fund

Situation
- A VC firm is about to open investments for its second fund. This new fund is set to raise $75m.
Complications
- They need a scalable way to reach the mutual connections of their current investors.
- They need a scalable way to reach new investors at family offices.
- They need to communicate with their investors in a manner that does not involve solicitation.
Question
- How can they reach high net worth individuals in a scalable manner that is relevant and palatable to both the VC firm and the investors?
Answer
- Rebuilt a sales tech stack centered around Salesforce CRM.
- Use LinkedIn Sales Navigator to see the relevant mutual connections of each investor.
  - Scrape the results of those connections.
  - Create an outreach motion that gets introductions to those investors.
- Reach out to the three largest firms representing family offices
  - Pay them a flat rate for access to their clients
- A weekly podcast with relevant guests
  - Repurpose content for email and LinkedIn

Category: Hedge Fund

Situation
- A hedge fund has a percentage of its investments in SaaS companies that had an IPO event in the past 5 years.
Complication
- The fund needs a better understanding of what the true market value of the Saas companies is more likely to be.
Question
- How can we help the fund directors get an “apples to apples” comparison of each SaaS company so they can make informed decisions for their customers?
Answer
- Here are 3 questions to answer to get an idea of the value:
  - Growth Velocity Ratio
    - Is there a growing trend of consecutive quarters?
  - Churn Velocity Rate
    - Are any quarters at or approaching 20%?
  - RPO (Remaining Performance Obligation RPO)
    - What is the delta between TCO (total contract value) and billings?

Category: Supply Chain SaaS

Situation
- The company has raised seed funding and has its first paying customers based on its relationships.
Complication
- They need to reach new prospects in a scalable way but need to do so with bootstrapped funds.
Question
- How can they reach new prospects on a shoestring budget?
Answer
- Use LinkedIn Sales Naviagtor to find relevant prospects
  - Scrape these prospects
- Use Twitter, Reddit, LinkedIn, newsletters, and private Slack channels to find topics your audience is interested in
  - Write or record your POV on that topic
    - Repurpose that content in LinkedIn Post format
      - Post daily or weekly on LinkedIn
- Automate LinkedIn to connect with those prospects

Category: Regional Multi-Specialty Clinic

Situation
- The company has at least $60 million in revenue identified against the CCM (Chronic Care Managemen) code: 99490.
Complication
- They do not have the workflows in place to engage their patient nor do they have the budget or time to hire the proper personnel.
Question
- How can they create a workflow to enable this revenue motion without increasing costs or utilizing existing resources?
Answer
- Spend 2 days reviewing the entire patient experience.
- Build a workflow that automates the patient enrollment process into a CCM motion.
- Partner with the SaaS leader in CCM management to takeover

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