💸 Trading time for no money

Founders have a tendency to want to stay busy.

Staying busy on high-priority tasks takes discipline.

I have at least 1 conversation per week that has the tone of, "Wouldn't this be great if..."

My response is, "Don’t start until after you talk to the customer."

Then launch.

Then don't iterate on the launch until you talk to the customer.

Talk to the customer.

Talk to the customer.

Talk to the customer.

Do things that don’t scale early on

Talk to the customer.

Talk to the customer.

Talk to the customer.

Prioritized action produces information.

Your action may be wrong but you now know.

Talk to the customer.

Talk to the customer.

Talk to the customer.

"What if..." only matters if you're talking to the customer.

Talk to the customer.

Talk to the customer.