🧨 What CEOs give a $h(t about

CEO 1, “What department do you need the intro to?”

CEO 2 (company founder), “Finance.”

CEO 1, “Our books are almost closed for the year.”

CEO 2, “Your books will look better now.”

CEO 1, “Ok, I’ll make the intro. Talk soon.”

To all the founders out there, you need to understand that CEOs do not care about your product features. 

They care about what you can do to move the needle on their KPIs (key performance indicators).

This is especially true with the rollercoaster economy we’re currently experiencing.

Mission-critical solutions are what CEOs are buying right now.